las problemáticas del proyecto

The challenge

of fruits and vegetables produced are never consumed

of global waste comes from households

of agricultural land is used to produce food that goes to waste

In the European Union, food waste has reached alarming levels: 59 million tonnes of food is wasted every year, equivalent to about 131 kg per person. Surprisingly, more than half of this comes from households, where each person generates an average of 70 kg of waste per year. The impact is not only environmental, but also economic: this waste has an estimated market value of €132 billion, while millions of people in the region do not have access to nutritious food.

The factors behind this waste in households are diverse. From poor planning of purchases, to inadequate storage, to over-portioning or not making the best use of leftovers. These everyday dynamics, coupled with contextual factors such as packaging size and marketing strategies, contribute to the problem. In the foodservice sector, elements such as menu design, portions and food appearance also play a crucial role in waste generation.

Fortunately, progress is being made. Academic research has intensified its focus on strategies to reduce waste, especially in terms of consumer behaviour. Countries such as the UK and the Netherlands are leading these initiatives, but much remains to be done, especially in other regions.

At the political level, the European Union is taking decisive action. Initiatives such as the Circular Economy Action Plan and the Farm to Fork Strategy aim to reduce food waste by 30% by 2030, through a stricter regulatory framework, awareness-raising campaigns and improvements in product labelling.

In line with these efforts, the SPRINT initiative aims to collaborate with key actors in the food sector to implement evidence-based strategies to reduce consumer waste, optimising the economic, social and environmental performance of the entire supply chain. Technological tools and a redesign of the choice architecture are some of the measures proposed to positively influence consumer behaviour.

Tackling food waste is not only a matter of environmental responsibility, but also an opportunity to create a more sustainable, equitable and resilient food system.