{"id":13285,"date":"2025-09-16T14:15:04","date_gmt":"2025-09-16T14:15:04","guid":{"rendered":"https:\/\/sprintzerofoodwaste.eu\/?p=13285"},"modified":"2025-09-16T14:21:52","modified_gmt":"2025-09-16T14:21:52","slug":"masymas-y-cogersa-impulsan-la-campana-cada-alimento-cuenta","status":"publish","type":"post","link":"https:\/\/sprintzerofoodwaste.eu\/en\/masymas-y-cogersa-impulsan-la-campana-cada-alimento-cuenta\/","title":{"rendered":"Masymas and COGERSA promote the campaign \"Every food counts\""},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13285\" class=\"elementor elementor-13285\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e613e9 e-flex e-con-boxed e-con e-parent\" data-id=\"6e613e9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1757f0f elementor-widget elementor-widget-text-editor\" data-id=\"1757f0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In Asturias, <strong>Supermercados masymas (Hijos de Luis Rodr\u00edguez)<\/strong>, in <strong>collaboration with COGERSA<\/strong> (Consorcio para la Gesti\u00f3n de Residuos S\u00f3lidos de Asturias), intensifies its actions within the <strong>European project SPRINT - <em>Zero Food Waste<\/em><\/strong>, with a campaign with a very clear name: <strong><em>\"Every food counts\"<\/em><\/strong>, an initiative that seeks to involve people in the battle against food waste and, incidentally, to promote responsible purchasing and consumption habits.<\/p>\n<p>The campaign is not just about fine words. It is supported by very practical tools that are available to all users: in-store posters, in-person workshops, digital publications and even collaborations with specialists in the field.<\/p>\n<p>Since 4 July, for example, visitors to Masymas shops have already come across posters at the entrance, in the greengrocer's shop or at the checkout. They include useful tips for menu planning, clear explanations of the difference between \"best before\" and \"best before\" dates (which often confuses some people), and tips on how to give a second life to those foods that we sometimes think are lost.<\/p>\n<p>There is also a QR code on the boxes that leads to a recipe booklet produced by COGERSA. There you will find very specific suggestions: how to make the most of leftover bread, what to do with overripe fruit, or how to make the most of leftover meat and vegetables, among other very interesting topics. It is, in a way, like when grandma or our parents used to remind us that \"nothing should be thrown away here\".<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acecc65 e-flex e-con-boxed e-con e-parent\" data-id=\"acecc65\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d17287e elementor-widget elementor-widget-image\" data-id=\"d17287e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/spppprin-1024x351.jpg\" class=\"attachment-large size-large wp-image-13287\" alt=\"\" srcset=\"https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/spppprin-1024x351.jpg 1024w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/spppprin-300x103.jpg 300w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/spppprin-768x263.jpg 768w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/spppprin-18x6.jpg 18w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/spppprin-600x206.jpg 600w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/spppprin.jpg 1143w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a75d4 elementor-widget elementor-widget-text-editor\" data-id=\"88a75d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But not everything happens inside the shop. Masymas has also published an <a href=\"https:\/\/www.supermasymas.com\/blog\/como-transformar-las-sobras-en-platos-deliciosos-y-reducir-el-desperdicio-de-alimentos\/\">institutional blog<\/a> institutional blog that combines data (some of it quite surprising about what is thrown away in Spain) with simple tips for organising the fridge or pantry. In addition to this, there is a map produced by COGERSA showing which foods are most wasted in households. And, of course, the campaign is also being reinforced through social networks such as LinkedIn and Instagram, where it is achieving visibility beyond the supermarket aisles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94991b3 e-flex e-con-boxed e-con e-parent\" data-id=\"94991b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83f2e4b elementor-widget elementor-widget-image\" data-id=\"83f2e4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"882\" height=\"358\" src=\"https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/sprrrint.jpg\" class=\"attachment-large size-large wp-image-13288\" alt=\"\" srcset=\"https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/sprrrint.jpg 882w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/sprrrint-300x122.jpg 300w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/sprrrint-768x312.jpg 768w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/sprrrint-18x7.jpg 18w, https:\/\/sprintzerofoodwaste.eu\/wp-content\/uploads\/2025\/09\/sprrrint-600x244.jpg 600w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da76430 elementor-widget elementor-widget-text-editor\" data-id=\"da76430\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An important point of this campaign lies in the collaboration with COGERSA. Thanks to this alliance, specific materials have been designed, both informative and educational, which reinforce the educational dimension of the initiative. It is an example of how the public and private sectors can work together on something so everyday and so global at the same time: preventing food from ending up in the rubbish bin.<\/p>\n<p>And there is more to come. <strong>On 18 September, in the masymas 360\u00ba space in the Parque Principado Shopping Centre (Asturias)<\/strong>, a workshop open to the public will be held. It will be a very practical meeting: they will talk about how to reuse food, home preservation methods to extend the life of food and how to organise the kitchen efficiently. In addition, recipes will be shared inspired by the book <em>Resaborea<\/em>, published by COGERSA, which shows that even leftovers can be transformed into delicious dishes with lots of flavour.<\/p>\n<p>By promoting this initiative, masymas and the SPRINT project not only reaffirm their commitment to reducing food waste, but also demonstrate something very important: <strong>that small gestures count.<\/strong> Because planning your shopping, giving leftovers a second chance or reusing a piece of stale bread may not seem like much... but together, they make a huge difference.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In Asturias, Supermercados masymas (Hijos de Luis Rodr\u00edguez), in collaboration with COGERSA (Consorcio para la Gesti\u00f3n de Residuos S\u00f3lidos de Asturias), intensifies its actions within the European project SPRINT - Zero Food Waste, with a campaign with a very clear name: \"Every food counts\".<\/p>","protected":false},"author":2,"featured_media":13294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-13285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divulgacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masymas, COGERSA y la campa\u00f1a \u201cCada alimento cuenta\u201d<\/title>\n<meta name=\"description\" content=\"Masymas y COGERSA impulsan la campa\u00f1a \u201cCada alimento cuenta\u201d en el marco del proyecto SPRINT contra el desperdicio alimentario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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